The Cluetrain Manifesto’s “new clues”

16 years ago, four visionaries published the Cluetrain Manifesto, featuring a set of 95 theses about how the Internet has changed markets and relationships. The first thesis, “markets are conversations,” has become a mantra. Now two of the authors, David Weinberger and Doc Searls have published a set of new clues topped by a warning: “all the good work we’ve done together faces mortal dangers.”

Their “new clues” are meant to inform and spur a call to action:

We, the People of the Internet, need to remember the glory of its revelation so that we reclaim it now in the name of what it truly is.

The first set of “clues” are listed under the heading, “The Internet is us, connected.” In clue number 3 David and Doc give a shoutout to Consent of the Networked:

Verizon, Comcast, AT&T, Deutsche Telekom, and 中国电信 do not own the Internet. Facebook, Google, and Amazon are not the Net’s monarchs, nor yet are their minions or algorithms. Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns.

Indeed. Which is why I’m so excited about Ranking Digital Rights project, which in late 2015 will release its inaugural ranking of Internet and telecommunications companies on the extent to which they respect users’ freedom of expression and privacy. The full list of companies will not be decided until we complete our pilot study, but it will definitely include at least some of those companies mentioned above.

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